About Us.
About ProFind Recruitment.
ProFind Property Recruitment is a UK specialist recruitment consultancy dedicated exclusively to the property industry.
We partner with Estate Agencies, Lettings businesses, Property Management companies, Block Management firms, Facilities Management providers, and all Housing Related organisations across the UK to deliver high quality, long term recruitment solutions.
Founded by Sally Asling, a property industry recruitment specialist with over 34 years’ sector experience, ProFind was created to offer a more thoughtful, detailed, and effective approach to hiring in property. We do not operate on volume recruitment or CV led models. Every candidate is personally pre interviewed, every shortlist is intentional, and every placement is focused on long term success.
Our recruitment services cover permanent and senior (c-suite) hires across residential sales, lettings, property management, block management, build to rent, new homes, and leadership roles. We work closely with business owners, directors, and senior leadership teams to understand portfolio size, structure, culture, and service expectations before introducing candidates.
ProFind Property Recruitment is known for honesty, integrity, and deep sector knowledge. Clients choose us when they want fewer CVs, better candidates, and hires that genuinely fit their business. Candidates work with us because we offer transparency, realism, and expert guidance throughout the recruitment process.
Recruitment should strengthen a business, not distract from it. Our role is to help property companies grow by securing the right people, at the right time, for the right reasons.
Our core values:
- Honesty and Integrity
- Excellence and Expertise
- Empathy and Personalisation
At ProFind Property Recruitment, we proudly embody our core values in every aspect of our work by consistently being Personable, Professional, and Reliable.
Within the Property Industry, we specialise in recruiting across a variety of key areas, ensuring we meet the unique needs of our clients:
Estate Agency Staff
Our expertise includes recruiting for roles such as Sales Negotiators, Lettings Negotiators, Senior Sales Negotiators, Senior Lettings Negotiators, Sales Valuers, Lettings Valuers, Sales Assistant Branch Managers, Lettings Assistant Branch Managers, Sales Branch Managers, Lettings Branch Managers, Senior Sales Branch Managers, and Senior Lettings Branch Managers.
Estate Agency Senior Positions
We also focus on higher-level positions, including Area Lettings Managers, Area Sales Managers, Regional Sales Directors, Regional Lettings Directors, Lettings Managing Directors, and Sales Managing Directors.
Lettings and Property Management Staff
Our recruitment services extend to Lettings Administration, Tenancy Renewals, Lettings Coordinators, Property Managers, Portfolio Managers, Senior Property Managers, Regional Property Managers, and Lettings Compliance roles.
Estate Agency Head Office
For head office roles, we recruit Recruitment Managers, Marketing Managers, Data Compliance Officers, Call Centre Staff for both inbound and outbound sales, HR Managers, HR Support, and Talent Acquisition specialists.
Financial Services
Our reach also covers Financial Services, where we place Mortgage Advisors and Income Protection Advisors.
Business Development
We assist in hiring Business Development Managers, Senior Business Development Directors, and Business Development Leads.
PropTech
Additionally, we recruit for positions in the PropTech sector, including Account Executives, New Business Managers, Business Development Managers, Customer Success Managers, National Account Managers, Key Account Managers, Partnership Sales Managers, and Senior Account Managers.
Your Total Talent Partner
At ProFind Property Recruitment, we are committed to acting as a Total Talent Partner to many Property Industry businesses. By fostering partnerships built on trust and working on a retained basis, we introduce top industry talent to business owners throughout the UK. If you’re looking to find your next superstar or need assistance addressing any staffing challenges in your business, please don’t hesitate to reach out to us in confidence. We are here to help you succeed.
Sally Asling
About Sally Asling.
I am “Passionate about People and Property” and I believe in “Putting People first in property”.
As a recruiter this is essential.
My aim is to help people find their fit, find the right role in the right career with the right company. Finding the right fit for both companies and their teams is essential.
I have worked within the Residential Sales and Lettings industry for over 30 years and was a member of regulatory body ARLA & NAEA until moving into recruitment some5 years ago.
I have always prided myself on my dedication, professionalism, and expertise within the property industry and my ability to help all my clients.
Having experienced the changes over the past three decades within the industry, it is my belief that property professionals should offer a client centric, personal, and relationship-based service.
I feel that the Property Sector has many challenges, many of which can be solved by building the right teams, coaching and developing those teams and focussing on staff retention. To enable this, I prefer to work with clients closely looking at the job role and fit, and then finding exceptional talent that is the right fit.
Gulshan Mangat
Hertfordshire & Bedfordshire
Regional Associate Recruiter
Gulshan@profindrecruitment.co.uk
Mobile: +44 (0) 7345 423620
Phone: +44 (0) 204 5587780
With over a decade of experience in the property industry, Property Industry Recruitment feels like a natural next step. My background includes owning and running an estate agency, which I grew four-fold following acquisition before successfully exiting the business. I am keen to speak to anyone looking to make changes in their career and company owners looking for the best talent in the market.
Coming Soon
Regional Recruiter
Coming Soon
ProFind Property Recruitment operates a fully remote and flexible workplace model, built on trust, accountability, and professional autonomy.
Our business is structured around experienced associates who work independently within an agreed framework. All roles are remote, with team members expected to have a suitable home office setup, including their own workspace, laptop, and phone, to operate professionally and securely.
We believe flexibility drives performance. Associates manage their own working hours and workload, allowing them to balance personal commitments while delivering high quality results for clients and candidates. There is no micromanagement, but there is clear accountability, ownership of work, and high professional standards.
ProFind Property Recruitment provides the core systems required to succeed, including CRM access, recruitment tools, technology, training, and ongoing support. Associates are responsible for managing their own desks, relationships, and performance, with the freedom to work in a way that suits them best.
Our workplace culture is built on honesty, integrity, respect, and sound judgement. We expect all associates to operate ethically, communicate transparently, and represent the business professionally at all times. Collaboration, knowledge sharing, and long term thinking are encouraged, even within a remote environment.
We are committed to creating an inclusive and supportive workplace, welcoming professionals from diverse backgrounds and life circumstances. Flexible working arrangements make our model particularly well suited to experienced recruiters seeking autonomy, balance, and long term career sustainability.
At ProFind Property Recruitment, success is measured by quality, relationships, and longevity, not hours at a desk.
We are Currently Recruiting
If you are looking to join a progressive innovative recruitment company then please reach out to Sally Asling at info@profindrecruitment.co.uk
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